29 Comments

I had a desire to read nearly eight thousand words about this perfume. Thank you

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This was an insanely good article! I love the aroma chemical explanations. Glad to see you back, the le labo article is a favorite.

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I loved this and am so happy the substack algorithm recommended this to me. Your writing is amazing

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Thank you for this incredible piece! I like your term gourmand bijoux.

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Beyond excited to have you posting again!

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Please never stop writing, this is brilliant!

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What a great piece!!! This was a delight for me to read!! I am a perfume collector,(hoarder to some) scentwhore,unapologetically aficcionada. Throughout 40 years,give and take,I have amassed a huge collection that I keep recycling in order to maintain around 400 bottles…..never have I ever read such a beautifully written,multifaceted,colorful and poignant article about such an iconic and groundbreaking perfume.

I confess that “The scented salamander”(whom I deeply love)came to my mind,if only for a brief moment .

I don’t believe instant crush is a dupe of Baccarat,although I recognize that it draws inspiration from it.

My 14 year old daughter,whom I groomed to become a perfume lover,got a bottle of Ariana Grande Cloud from a friend for her 12 year old birthday and has worn it nonstop post lockdown.

You are absolutely right when you say the scent will linger in our collective for decades to come as the scent of that era,that strange time where we temporarily lost and regained our freedom,the promise of a new era,the beauty of things unexplored,carried by the wafts of an abstract beauty.

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Addicted and in love with this perfume forever, for better or worse. A beautiful deep dive into this. As a repeat bottle indulger, I enjoyed this read so so much.

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His fragrances for other brands and his House are exquisite. His success is very well deserved.

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This was an incredibly well written article on something I’ve never heard of or smelt. So excited to read more about this very elusive world of perfumery!

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wow insane. thank you for sharing this and got me real excited for my first bottle i just got as a gift from paris!! ❤️

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I learned so much from this essay. Loved it! Thank you for sharing your knowledge.

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almost a year since this masterpiece was written, substack algorithm recommended it to me, and i’m so glad it did!

i’m “perfume curious” but didn’t know much about the chemical composition or the business side of perfumery and your essay thought me a ton (but now i want more, subscribing!). your writing is delightful to read: so much clarity, depth and humor.

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great writing, although i hate that scent

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Just found this and it was an incredible read. Thank you for writing it.

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This is the BR540 deep dive I kept hoping for on /fragrance but not seeing. This made my night!

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