14 Comments

So many descriptive joys in one piece! Savoring each one makes me feel like a child gleefully allowed to stomp in puddles on a rainy day. Brava!

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I've never been so engaged and entertained by a piece of writing as much as I was by this one. Please continue to do these in-depth brand analyses!!

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Would you consider ever reviewing Thé Matcha 26?

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they don't move me either, I am glad they exhist, they opened a door to so many brands like my brand, but I don't ever crave to smell one, They are like a designer beef burger, all-American salt, sugar, fat rolled into one.

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Superb! Haven’t canceled plans to finish an article in years or ever really. The pictures you paint with words are admirable.

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Simply dropping my heart on this post wouldn’t do justice to what I just read, but then no words I could possibly muster would either. Just accept my gratitude.

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I don't think I've been so rapt over a long read in years. Simply beautiful in both content and style. Thank you!

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Excellent piece. I sampled three times over ten years or so and never managed to fall for one of their scents. The closest I came was a 15ml of The Noir, and I never reached for it. I knew I was the target market, audience but I didn't get it. The shop is iconic enough that my husband even remembers me once entering one--and leaving empty handed. I knew they were aquired by Estée Lauder, so I imagined that might play some part. But reading this was so illuminating! I just felt light bulb after light bulb going off. I look forward to the rest of the series.

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I never comment on blogs, but this was an absolutely superb piece. Well done! I'd love to read more long-form articles in this style. Perhaps you could do Penhaligon's sometime, as I find them an intruiging case study for criticism (and I say that as someone who has smelt/reviewed pretty much all of their catelogue and owns quite a few).

Consider me subscribed.

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Wonderful article, followed and looking forward to more.

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Thank you for sharing- loved your article and agree with all the critiques. Ironically enough, le labo haunts me and I’m 5 candles deep and own 3 fragrances by them. Looking forward to your Frederic Malle review.

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Excellent article! I could read your posts on perfume all day :)

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Amazing article, thank you!

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